Our approach was to create a digital experience that brings Como's silk heritage closer to both visitors and the local community. We focused on combining cultural storytelling with practical travel tools, allowing tourists to discover silk-related places, stories, and activities through personalized itineraries and an interactive map.
At the same time, the platform gives local businesses and cultural institutions greater visibility. By connecting heritage, tourism, and local commerce in one experience, Serica aims to make exploring Como more meaningful, accessible, and engaging.
